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U.K. website gives Santa Fe high marks for art galleries, museums | Business

U.K. website gives Santa Fe high marks for art galleries, museums | Business
Written by Publishing Team

Culture score as determined by money.co.uk 1. Venice 2. Miami 3. Florence 4. Vienna 5. San Francisco 6. Kyoto 7. Santa Fe 8. Seattle 9. Berlin 10. Milan

Art galleries per million inhabitants

1. Santa Fe 2. Venice 3. Miami 4. Kyoto 5. San Francisco 6. Florence 7. Seattle 8. Washington, D.C. 9. Jerusalem 10. Milan

Number of art galleries

1. Tokyo – 480 2. London – 237 3. Istanbul – 235 4. New York City – 212 5. Paris – 187 6. Santa Fe – 151 7. Venice – 117 8. Kyoto – 116 9. Berlin – 100 10. Milan – 99

It has long been a common belief that Santa Fe has the second most art galleries in the country after New York City.

It is not known that Santa Fe has the sixth most art galleries in the world after Tokyo, London, Istanbul, New York and Paris. At least, out of the 40 global ‘arti’ regions analyzed by British website money.co.uk to create a cultural score and ranking among these cities.

Santa Fe Tourism regularly promotes “Second Most Art Galleries” to promote the city.

“It’s always rewarding to find a third party that confirms this,” said Randy Randall, CEO of Santa Fe Tourism. “What I found amazing is that this is an analysis outside of the UK, and it also says we’re the sixth strongest art market in the world, which we’ve never said – but we will.”

Money.co.uk, an online financial product comparison service, published Arty Zones in October, and Travel + Leisure Published an article online January 3rd based on money.co.uk research.

Santa Fe, the smallest of 40 cities, ranked first in the world in two of the seven categories measured for an overall cultural score: art galleries per million inhabitants and museums per million inhabitants.

The other categories were architecturally notable buildings; Art and Design Universities. Monuments and Statues Street art searches and street art posts on Instagram. Money.co.uk ranked each category by prime numbers (151 art galleries in Santa Fe, according to the report) and per million inhabitants.

Santa ranked seventh in the total culture score, along with Venice, Miami, Florence, Vienna, San Francisco and Kyoto, with Seattle, Berlin and Milan behind a different city.

“Overall, American cities dominated the ranking with San Francisco (No. 5), Santa Fe (No. 7) and Seattle (No. 8) also in the top eight cities for art and culture enthusiasts,” Travel + Leisure He pointed out.

No matter the popularity of a visitor destination, with so many tourist attractions in the world, Randall said, free publicity is always valuable to keep a place in people’s minds.

“I think it plays an important role in bringing people here and reminding the people who were here of what great Santa Fe is,” he said.

Art is the main virtual Santa Fe player with online sales, although the pandemic has brought the Santa Fe Indian Market and the international folk art market into the online game, and even performing arts groups have added content digitally.

“A lot of people shop for art without coming here,” Randall said. “[The Arty Areas report and Travel + Leisure] Useful for awareness. It’s also important to let people know that there is a large market here that they should consider both in virtual and in person.”

Contemporary Vivo Gallery director Warren Keating said only about 10 to 20 percent of the gallery’s work is online so far. He is less passionate about rating foreign entities, but acknowledges the value of any media attention.

“It’s definitely important,” Keating said. “There is no doubt that Santa Fe is a huge player. [But] There are still a lot of people who don’t know Santa or have misconceptions about Santa Fe.”

The pandemic seems to have been the best marketing tool ever for Vivo.

“The past year or so has been absolutely incredible,” Keating said. “We definitely had our best year in 18 years, by far.”

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